Our research process provides a comprehensive understanding of challenges and opportunities among the public,building a foundation for the essential elements of a communications campaign. Insights generated from our research ensure you can produce a clear, compelling, consistent message that your audience will remember and act upon.
Our Message Monitor platform provides strategic analysis of all communications materials, including television ads, online banner ads, websites and press releases. It does so through message development research and communications effectiveness evaluation and validation. Using advanced analytic approaches, we assess each issue environment to determine the unique needs of a particular outreach campaign and evaluate different communications materials within the context of this environment.
We empower communications teams to make informed, data-driven decisions and we help track, measure and assess the impact of media coverage and the return on investment for a company’s communication efforts.