Thought Leadership

An Executive View of The Difference Between Brand and Reputation RDI

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OVERVIEW The concepts of “Brand” and “Reputation” are core to corporate communications, yet the terms are frequently confused and often used inaccurately, which can create serious problems in today’s business…
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An Executive View of Soliciting High-Value Stakeholders Feedback

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THE GROWTH OF METRICS-DRIVEN DECISION-MAKING The growing importance of metrics and analysis in corporate decision-making has created an increased need to gather relevant data across all stakeholder groups.  Monitoring key…
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Moneyball Public Affairs

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This piece is a follow-up to an initial piece entitled Is Public Opinion Polling Data Obsolete? “Thirty years ago, stockbrokers used to buy stock strictly by feel. Let’s put it this…
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Is Public Opinion Polling Data Obsolete?

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Pollsters just can’t catch a break these days, with recent election prediction misses in Greece, Israel, Scotland and most famously, the UK. It was so bad in the UK that…
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The Power of the Thumb

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Based on our estimates, only around one percent of Americans are expressing their opinions in the ratings game!   Feedback: It’s fast, it’s easy, and it’s influential. “How'm I doin'?”…
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The Ultimate Marketing Metric

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OVERVIEW If you’re immersed in the world of content, it’s more than likely that you hear the word “engagement” dropped into marketing conversation on a daily basis. It’s often phrased…
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Peter Zandan and the Power of Data – Interview with the Presidents’ Circle of the National Academies

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  What new Circle member Peter Zandan likes most about marketing and communications is that, at its heart, it’s about data—and data is a great way of knowing.  After earning…
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Preparing for the Coming Data Tsunami: Myth Busting and Predictive Analytics

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“Trust the data.” How do you react when you hear someone speak these words? Are you ready to believe what’s coming next, or are you on your guard? In my…
Categories: Thought Leadership